Workfolio Re-Branding
BRAND DESIGNWorkfolio needed a branding refresh to showcase their main web applications: Websites, Directory, and Client Microsites.
An updated logo, website, and marketing materials were designed, along with a style guide that contains the new brand assets. A series of custom illustrations and icons were also created for the project.
TOOLSAdobe Illustrator, Figma
TIMELINEJune - December 2021
New Logo
I designed a new logo for Workfolio. We wanted a more modern, clean look and feel that resonated with our brand’s mission: To transform how individuals and organizations showcase work in a simple way.
I went with a more rounded logo mark and typeface to make the logo more inviting and less serious. The colors were changed to a more playful green and supporting secondary red color.
Website Design
Along with a new logo and brand colors, I designed a new layout for the Workfolio Website. I wanted to better showcase the company’s main products: Workfolio Websites and Workfolio Directory. I decided to keep the visuals simple with illustrations on the hero sections and have the products stand out by making the screenshots the only things that are photorealistic on the page.
Illustration Series
I designed a series of illustrations that appear on the website, social media graphics, and marketing collateral.
Brand Guidelines
After the logo and website were completed, I worked on an official brand guideline to instruct users on how to use Workfolio’s new styling. This included establishing a set of rules on how to use the logos and illustrations across platforms.
Workfolio Websites Official Experts Guide
Design System
I created a design system for all Workfolio products in Figma. This was the set of guidelines that the engineers followed while building the Workfolio products.